Cyber Monday

Dear Marketing Executive,

I had really planned on shopping this Cyber Monday. I had a list of things I was going to buy. The perks for the most part were very nice. The prices were reasonable. Not having to brave the crowded malls or stores was a plus.

Here is were my plans to shop went by the wayside.  It was simply an overload of emails sent to my in box. Some of you got the jump on Friday reminding me of your sales on Monday. Then there were two to three emails from the same companies on Saturday and Sunday. Today though takes the cake. Some of you sent me emails hourly starting at midnight. This came across in two ways. First, is that you were desperate for sales and this left me wondering if: A. You had enough stock on hand. B. Could your shipping department handle what you wanted to sell. C. Could your servers handle the mess you were creating. D. Are you filing bankruptcy on Tuesday morning and not planning on sending anything out? Second it came across as annoying, Do you know how many emails I got today? I have no idea either because as soon as I deleted one email from you another popped up. My tablet inbox was full all day, it holds just about 200 emails and they were ALL from today. There were too many to open let alone read.  I spent the time I would have been shopping at your site deleting emails from you and your fellow marketing executive's so I could see if something I needed to respond to came through. 

If you were using snail mail you would have sent me only one or two adverts period. Maybe that would be an idea for next year. Remember sometimes "Less is more", less emails gives me more time to read the emails and shop.

A Contest

I was out grocery shopping today and ran across a new product. It claimed to be "Homemade" yet the second ingredient was high fructose corn syrup. Because this is such a bad labeling offense, I really should share the name of the company, but I also don't have deep pockets. I will tell you that it is a new summertime treat in the frozen food aisle. Read the labels before you buy. This leads me to the question of who really buys and stocks high fructose corn syrup for your kitchen at home? If this is something that you keep in your kitchen at home, I really want to know why and what you use I for.

Food labeling and mass marketing are so full of hyperbole, it is just as bad as it was in the 1960's. When sun tans were healthy. If you were pale like me, you were considered sickly. We now know that fabulous tan came with a high price, skin cancer and premature aging. When smoking was cool, yet ever spokesman for the product died of lung cancer. When sweet treats replaced fruit in school lunches. Is it even a wonder why, my generation and our kids and grand kids have weight issues. Even the European sewing machine company who's salespeople and management claim that everything they make is made in Europe, but has a label on the bottom of my sewing machine that says it is made in Thailand. I was under the impression that Thailand was an independent nation in southeast Asia and not a European city. Do the marketing firms believe that we are so under educated that all of this is fine?

What are some of the bad labeling offenses that you have seen? There will be a prize of my choice for the funniest one or two. Please feel free to comment.